Collapsing Cooling Towers

Posted on 11. Feb, 2012 by in Business, Featured, Politics & Campaigns

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SCTV-nominations-Best Campaign filmStroud-based renewable energy company Ecotricity have released an amusing video ad as part of its Dump the Big Six social media campaign designed to get Europeans to ditch the “big six” traditional power providers for Ecotricity’s services. Ecotricity is the “world’s first green electricity company” devoted exclusively to procuring and selling renewable electrons. The company is also developing projects to support biogas and displace the use of natural gas.

In the first week of release The Dump The Big Six video had by 13th February:

Youtube views: over 1.3 million
Facebook likes: 32,057
Tweets: 4,346
Blogs & websites: 207

At one point the video was Number 4 on Youtube’s ‘Popular’ chart and was simultaneously rising up their ‘trending’ chart.

By 23rd February views are nearly at 2 million and a Facebook site for those dumping the big 6 has been launched: http://www.facebook.com/ecotricity

Update January 2013: 2,638,882 views

About Philip

Director and Co-Founder of Stroud Community TV

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